Developed marketing and merchandising strategies for a flagship high-volume location by assessing consumer behavior, market trends, and weekly KPIs to guide sales priorities. Designed and executed visual merchandising plans that applied color theory, focal-point placement, and product storytelling to elevate the customer walkthrough and highlight key selling points. Created cohesive in-store displays and promotional content that aligned with brand standards and supported seasonal initiatives. Strengthened store development by refining layout, product alignment, and overall design consistency with strong attention to detail. Conducted ongoing market research and product knowledge to inform merchandising decisions and enhance engagement, driving stronger traffic flow and conversion.