BRAND DEVELOPMENT, MARKETING, & BUSINESS LAUNCH
Contributed to the development and launch of Navis Barcelona (LLC), an exclusive boat charter business serving tourists and local customers along Spain’s Costa Brava. Focused on establishing a recognizable brand identity, developing a digital presence, and positioning the business within the Mediterranean tourism and leisure market. The objective was to attract prospective customers through cohesive branding, strategic digital marketing, and an engaging online experience.PLATFORMS
Adobe Illustrator, Adobe Photoshop, Canva Pro, Figma, Instagram, Meta Business, Wordpress/MobirisePremium yet approachable brand aesthetic inspired by the Mediterranean lifestyle. Visual branding consistent across digital touchpoints to establish recognition and credibility. Destination-driven imagery, concise service descriptions, and intuitive website navigation to communicate the value of private boat charters. Customer-focused messaging and accessible booking pathways to minimize friction and encourage inquiries.DESIGN & MARKETING PRINCIPLES
Website: http://www.navisbarcelona.com/Instagram: @navisbarcelonaWEBSITE & SOCIAL
