For this project, I designed a series of landing pages for Trademarkia focused on driving paid search conversions and optimizing the user journey. Using Figma, I created four versions to test different strategies: a Control Page, a Trust Variant, a Speed Variant, and a Fast Mobile CPA Funnel. Each page was designed to translate search intent into high-converting, compliant, and visually clear experiences.

OVERVIEW

PLATFORMS

Figma, iOS, Canva, Flutterflow, Adobe, Google

Intentional content hierarchy based on Google Ads keywords

Conversion-focused CTAs with clear microcopy

Compliance and trust balanced with minimalism

Iterative Figma prototyping for A/B and multivariate testing

DESIGN PRINCIPLES

For the Control Version, I built a baseline landing page with clear hero messaging, benefit sections, and a conversion-focused form. I ensured compliance messaging was present but unobtrusive.

For the Trust Variant, I emphasized credibility through attorney-reviewed messaging, trust statistics, and social proof.. I designed messaging to increase confidence and reduce hesitation for users.

For the Speed Variant, I highlighted fast filing and quick processing to appeal to users seeking immediate action. I shortened copy, simplified forms, and repositioned CTAs to reduce friction.

For the Fast Mobile CPA Funnel, I created a Mobile-first design optimized for minimal CPA (Cost Per Acquisition). I streamlined layout with sticky CTA, one-step form, and optimized load speed to capture conversions efficiently.

APPROACH