Through my work with Nidra Goods, represented by Versity, I built a complete social media marketing plan from the ground up—starting with an in-depth audit and target audience analysis to uncover content gaps and engagement opportunities. I then designed a structured content calendar with campaign themes, post frequencies, and multimedia assets aligned to brand identity and audience behavior. The final strategy included tailored growth recommendations, measurable KPIs, and optimization tactics, providing Nidra with a clear roadmap to strengthen digital presence and expand brand awareness.