Developed a promotional advertising creative for Wanderlog, a travel-planning platform, designed to increase brand awareness, showcase the app’s functionality, and encourage user acquisition. Combined product-focused visuals, destination imagery, and compelling calls to action to communicate the value of seamless travel planning through an engaging, consumer-oriented design.

MARKETING DESIGN & DIGITAL AD CREATIVES

PLATFORMS

Adobe Illustrator, Adobe Photoshop, Canva Pro, Figma

Mobile-first advertising approach that balanced product visibility, visual hierarchy, and brand storytelling.

Contrasting typography, strategic whitespace, and a cohesive color palette to guide attention toward key messaging and conversion points

Combined lifestyle imagery with realistic product mockups for functionality while reinforcing Wanderlog’s value proposition: simplifying travel planning through one centralized platform.

DESIGN PRINCIPLES

For product-centered storytelling, I incorporated realistic mobile app mockups to showcase Wanderlog’s interface, travel guides, and itinerary-planning capabilities.
For brand consistency, utilized Wanderlog’s signature coral color palette, typography, and visual identity to establish brand recognition.
For conversion-focused messaging. I developed concise promotional headlines and prominent calls to action to encourage app downloads.
For lifestyle-driven visuals, I integrated destination photography and travel imagery to establish an emotional connection with prospective travelers. *Please note that photos and images used are filmed and owned by me.

CREARTIVE APPROACH